Microsoft wanted to promote the use of Silverlight technology during its launch through the website of one of its partners.
Microsoft needed the services of a digital marketing agency, experienced in increasing the reach of campaigns across online channels.
Solution
Leveraged Microsoft's partner NetlinkBlue's services {who was the online partner of IPL (Indian Premier League) and showed video highlights of all matches streamed digitally using Silverlight.
Promoted the IPL video highlights worldwide through the use of innovative digital marketing techniques on Google, Facebook, Twitter, etc.
Benefits
Generated significant hype around Silverlight through the video highlights of IPL.
Expanded business opportunities for Microsoft as it was able to meet its objectives of promoting Silverlight technology through the video streaming offered by NetLinkBlue.
Ipsos online campaign for survey panellist recruitment
Customer Business Challenges
Ipsos - one of the world's largest market research companies - wanted to recruit survey panellists.
Ipsos desired to expand beyond their traditional marketing reach.
Solution
Designed a search engine marketing campaign for all major search engines.
Created multiple ad groups with relevant keyword groups for Geo targeting.
Benefits
Reduced cost of panellist acquisition by 50%.
Acquired more than 1000 qualified panellists for collecting market research information.
Sharda's product promotion campaign for International marketing
Customer Business Challenges
Sharda India - a leading Rug manufacturer and exporter based in India - wanted to explore online channels to promote its products in international markets.
The Company required giving a boost to its international sales by leveraging online channels.
Solution
Conducted an exhaustive analysis on Sharda's target market.
Designed and managed search engine marketing campaigns. Due diligence was done to finalize the targeting of the campaigns, keeping in mind Sharda's target market's demographics and the geographical locations at which the target market resides.
Benefits
Increased their international sales by 10%.
Expanded business opportunities by recruiting international rug importers in 300 countries for partnerships and affiliations.
The Furniture Republic SEM campaign for Lead Generation
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to target customers who were seeking designer furniture.
The Furniture Republic desired to generate leads from online channels.
Solution
Designed, managed, and optimized search engine marketing campaigns for The Furniture Republic on various search engines. Remarketing ads were used to target customers who left the website without making any purchases.
Boosted campaigns on Google and Bing with innovative ads, competitive bidding, and remarketing banner ads.
Benefits
Generated over 150 qualified leads in a month.
Doubled website Traffic within a month through search engine marketing campaigns.
IHDP Business Park PPC campaign for qualified lead generation
Customer Business Challenges
IHDP Business Park wanted to target corporate buying houses and international home furnishing buyers for site visits to the IHDP complex that would eventually benefit their occupants.
IHDP Business Park was challenged with need to generate online to reduce the cost of lead acquisition.
Solution
Planned and launched an online campaign as per IHDP's business requirements. A comprehensive research on their target audience was done to find the exact keywords that can bring maximum relevant traffic to their website.
Competitive bids were used so that relevant leads don't drift off to other sponsored results. Remarketing ads were used to target visitors who had viewed the IHDP website.
Benefits
Generated over 100 qualified leads which had a conversion rate of over 30%.
Increased website traffic by 5 times within 2 months of starting the campaign.
In Living Search Engine Marketing campaign to boost online sales
Customer Business Challenges
In Living, a furniture retailer wanted to improve their website traffic to expand their online audience.
To give a boost to its online sales, In Living required getting on the first page of Google search results for their relevant keywords quickly.
Solution
Suggested In Living to go for search engine marketing campaigns rather than search engine optimization (SEO) as SEO is a time consuming process and the competition was fierce for their target keywords.
Started Google AdWords and Bing AdSense campaigns for In Living using a highly keyword targeted approach. Due diligence was done on choosing the geographical location targeting. Remarketing ads were used to target customers who left the website without making any purchases.
Benefits
Reduced cost of customer acquisition by 54%.
Generated over 130 qualified leads for In Living from search engine marketing campaigns. Within a few months, their website became a steady source of revenue from product sales.
Appliedi PPC campaign for conversion maximization
Customer Business Challenges
Appliedi - a cloud hosting provider - wanted to generate leads by leveraging online channels.
The company intended to maximize conversions from the pay per click campaigns.
Solution
Focused on a mix of optimum budget for increasing website traffic and lead generation.
Initiated search engine marketing campaigns using a highly keyword targeted approach on multiple search engines.
Benefits
Expanded business opportunities by generating almost 10 times more leads within a month.
Boosted website traffic by 5% within a week.
Yale - search engine marketing campaign for revenue generation
Customer Business Challenges
Yale, a subsidiary of Assa Abloy - World's biggest lock manufacturer, wanted to increase traffic to its India website.
Yale intended to generate leads from online channels.
Solution
Designed search campaigns on Google and used creative remarketing ads to target customers who left the website without making any purchases.
Created over ten ad groups so as to improve the ad relevance and quality score. This enhanced the click through rates and significantly impacted the conversion rates.
Benefits
Generated over 150 qualified leads in a month.
Tripled website Traffic within a month through search engine marketing and search engine optimization.
Search Media Marketing
Oracle campaign for Java Programmer Certification
Customer Business Challenges
Oracle wanted to promote its offerings on social media.
Oracle needed a partner who was experienced in creating collateral for social media and can come up with something innovative to promote its certifications.
Solution
Facilitated Oracle to develop several online advertisements that were used on their Facebook pages to promote their certifications.
Developed a short video to promote a limited time offer for their Java Programmer Certification. The video was circulated across social media channels such as YouTube, Facebook, etc.
Benefits
Enhanced campaign reach from the social media advertisements while video, helped Oracle reach out to its target audience.
Increased Oracle's social media following due to our campaign ads by 5%.
Windows Azure Case Study Promotion
Customer Business Challenges
Microsoft wanted to launch the Windows Azure ,their cloud OS through digital and online channels.
Microsoft intended to promote the Azure case studies and desired that they should be among the top ten case studies viewed on their website.
Solution
Conducted a worldwide Digital marketing campaign promoting selected case studies through social media marketing and search engine marketing.
Promoted the case studies among technical audience through Facebook, Twitter, Blogs, Google, etc.
Benefits
Achieved top 4 rankings for 3 of 5 selected case studies in all time views on the official Microsoft case study page.
Increased awareness by getting the viewers to consume the case study content by the innovative campaigns and thereby organically reducing cost of customer acquisition by 15%.
The Furniture Republic campaign for brand development
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to target customers who were seeking designer furniture.
The Furniture Republic intended to engage its customers via social media channels and desired to promote its various offers online.
Solution
Managed the social media pages for The Furniture Republic on various websites including Facebook, Twitter, LinkedIn, Pinterest, Tumblr, StumbleUpon, and Reddit.
Used an optimum mix of social media advertising and content management to engage The Furniture Republic's target audience, which were customers who were seeking designer furniture.
Benefits
Contributed to overall brand development and exponential increase in the follower base of The Furniture Republic on social media. Generated over 8000 organic likes on Facebook within a month of starting the campaign.
Generated over 100 qualified leads through social media advertisements and viral campaigns.
It’s a perfect day campaign for 360 degree social media monitoring
Customer Business Challenges
It's a perfect day - an online store for apparels - wanted to engage its target audience on social media with an objective to improve online sales.
The company was challenged with the need of manually logging to different social media accounts and keeping track of what their customers were saying about the brand.
Solution
Suggested the use of our flagship software myRosys, which is a social media management and monitoring tool.
Enabled It's a perfect day to post and schedule their posts across multiple social media networks including Facebook, Twitter, and LinkedIn by giving access to myRosys. The amplification feature allowed them to increase the reach of their social media campaigns.
Benefits
Increased It's a perfect day's social media followers by 10 times within a month.
Tracked It's a perfect day's brand mentions on social media by using myRosys's monitoring features, thereby enabling them to understand customers changing tastes and preferences.
In Living campaign for product advertising
Customer Business Challenges
In Living - a leading furniture retailer - required the assistance of an experienced partner who could help it reach out to its target customers via social media.
The company wanted to promote offers on its products online.
Solution
Managed the social media pages for In Living on various social media websites including Facebook, Twitter, Linkedln, Pinterest, Tumblr, StumbleUpon, and Reddit.
Initiated contests and promotions to generate euphoria for the brand. An optimum mix of social media advertising and content management on social media was used to engage In Living's target audience.
Benefits
Generated over 150 leads through social media advertisements.
Expanded social media reach by generating over 6000 likes on Facebook within a month of starting the social media campaign.
Yale - Facebook contest apps for online branding
Customer Business Challenges
Yale, a subsidiary of Assa Abloy - World's biggest lock manufacturer, wanted to give a boost to its online presence and interact with its customers in a better manner.
Yale was looking forward to generate huge interest among its fans on social media.
Solution
Designed and developed engaging Facebook apps to launch Giveaways and Sweepstakes contests.
Designed engaging Facebook and Linkedln advertisements for lead generation and increasing maximum online impressions, keeping in mind Yale's target audience.
Benefits
Increased over 20,000 likes within the first three months.
Generated over 50 qualified leads from Facebook and Linkedln advertisements.
Email Marketing
Chicago Booth's financial program advertising
Customer Business Challenges
The University of Chicago Booth School of Business wanted to design and develop electronic mailers to advertise about their financial program.
The University planned to target the financial directors and C-level executives based in United Kingdom for this program.
Solution
Designed highly targeted mailers for Chicago Booth after understanding the requirements and the target audience.
Developed the mailers in an engaging format with tactical call to action phrases and headlines.
Benefits
Enhanced Chicago Booth's reach to the financial directors and C-level executives with the click through rate of the electronic mailers being over 35%.
Generated significant buzz for their financial program among the corporates in UK. The registration for the programs exceeded the previous year's registrations by 40% .
Developer Platform Evangelist Newsletter
Customer Business Challenges
Microsoft wanted to send newsletters to its internal team to track the launch results for Silverlight 4 and Windows Azure technologies.
Solution
Designed, developed, and managed monthly newsletters which could be sent to the Microsoft internal team.
Benefits
Enabled Microsoft's internal team to track the launch campaign results for Silverlight 4 and Windows Azure technologies.
Oracle wanted to promote its certification courses through electronic mailers.
Oracle required the mailers to be sent to various parts of the world in different languages.
Solution
Developed template based electronic mailers that were both attention seeking and subtle at the same time.
Localized the mailers to 27 different languages and tested for localized linking.
Benefits
Enhanced Oracle's reach to candidates interested in its certification by 7%.
Ensured that the mailers reached the inbox of their global audience with zero errors by using efficient QA process.
Sharda India Exhibition invitation e-invite
Customer Business Challenges
Sharda India - a leading Rug manufacturer in India - takes part in exhibitions organized across various parts of the world and desired an increase to their booth visitors.
Sharda wanted to send e-invites to their customers to visit their booths.
Solution
Designed creative E mailers for Sharda with tactical call to action phrases.
Enhanced the look and feel of the mailers to look aesthetically pleasing so as to entice the readers to visit Sharda's booth.
Benefits
Achieved a click through rate of over 30% for the electronic mailers.
Increased the booth visitors to 17% as compared to the previous year's exhibition.
The Furniture Republic store product offers newsletter
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to target customers who were seeking designer furniture.
The company intended to communicate its various offers to its customers via email marketing.
Solution
Designed and developed creative electronic mailers.
The mailers were designed keeping in mind, the brand's special offers which were placed strategically within the areas which will generate the maximum attention.
Benefits
Generated 140 leads from the electronic direct mailers designed by GlocalEdge, which eventually resulted in walk-in traffic to their store.
Achieved click through rate of over 34% for the electronic mailers.
Search Engine Optimization
Windows Azure Case Study Promotion
Customer Business Challenges
Microsoft wanted to promote the launch of Windows Azure, their cloud OS through digital and online channels.
Microsoft desired to promote the Azure case studies and wanted them to be among the most viewed case studies on their website.
Solution
Conducted a worldwide Digital marketing campaign promoting selected case studies through social media marketing and search engine marketing.
Optimized the case study content for better search engine results by including relevant keywords. The case studies were also promoted among technical audience through Facebook, Twitter, Blogs, Google, etc.
Benefits
Achieved top 4 rankings for 3 of 5 selected case studies in all time views on the official Microsoft case study page.
Increased awareness by getting the viewers to consume the case study content by the innovative campaigns and thereby organically reducing cost of customer acquisition by 15%.
UnifySquare website SERP rank optimization
Customer Business Challenges
UnifySquare, a leading provider of enterprise class management and analytic solutions for Microsoft Lync - desired to be ranked on the first page of Google search results for the keywords Lync reporting, Lync analytics, and Lync monitoring.
UnifySquare wanted their website to be search engine friendly and so that it can generate more visits from organic searches.
Solution
Implemented various on-page and off-page optimization techniques to optimize UnifySquare's website for the desired keywords.
Integrated aggressive link building with Meta tags optimization and improved the website's architecture to make it more search engine friendly.
Benefits
Improved ranks for all the 3 targeted keywords. UnifySquare website ranks among the top five US Google search results for these three keywords.
Enhanced overall website's performance and made it more search engine friendly resulting in the organic website visits reaching beyond 4000.
The Furniture Republic SEO keyword optimization
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. The company wanted to improve their website's speed.
The Furniture Republic desired to rank as the first result on Google for the keyword Furniture.
Solution
Focused on various on-page optimization factors such as Meta tags and the website architecture so as to make the website search engine friendly.
Coupled on -Page optimization techniques with aggressive link building and social media optimization.
Benefits
Improved website's search engine ranks for all the targeted keywords. The Furniture Republic's was ranked among the top results for the keywords "online furniture store", "furniture store delhi", "Buy furniture online".
Enhanced website performance resulting in reduction of bounce rate to 20%.
Media Expo exhibition event promotion in South Asia region
Customer Business Challenges
Media Expo, a leading international exhibition organizing company - wanted local Search engine listings to display its local exhibitions across various parts of South Asia.
Media Expo also wanted to rank higher for keywords similar to exhibitions.
Solution
Listed Media expo's exhibitions on Google places and optimized the pages containing the details of those exhibitions.
Integrated aggressive link building with other off-page and on-page optimization techniques to help Media expo meet its objectives of reaching the first page of Google search results.
Benefits
Reached the top 10 results when a search for an exhibition was made referring to a particular place.
Increased Traffic on their website from South Asian countries by 200%.
In Living website search engine ranking optimization
Customer Business Challenges
Inliving, a leading furniture retailer- wanted to reach the first page Google and Bing search results for furniture related keywords.
The company wanted to rank as the first result for the keyword Inliving furniture on all major search engines.
Solution
Discovered and resolved the architectural issues with Inliving's website.
Coupled On-page and Off-Page optimization factors such as meta tag analysis and optimization and link building with social media optimization to improve the website's domain authority.
Benefits
Increased organic website traffic by 400% within two months.
Enhanced the website's search engine rank for furniture related keywords. The website ranks among the top result for keywords such as "online furniture", "furniture store delhi", "Solid wood furniture", "furniture stores pune", etc. on all major search engines.
Yale website optimization for improvement in SERP
Customer Business Challenges
Yale, a subsidiary of Assa Abloy - World's biggest lock manufacturer, wanted to increase traffic to its India website.
Yale intended to rank on the first page of Google search results for its target keywords.
Solution
Implemented various on-page and off-page optimization techniques to optimize Yale's website for the desired keywords.
Integrated aggressive link building with Meta tags optimization and improved the website's architecture to make it more search engine friendly.
Benefits
Improved ranks for all the top targeted keywords. Yale's website ranks among the top five Google search results for all the keywords related to locks, safes, digital locks, and digital safes related keywords.
Enhanced overall website's performance and made it more search engine friendly resulting in an increase to the organic website visits by 200%.
Marketing Research
The 3C company customer survey analysis
Customer Business Challenges
The 3C company, one of India's largest real estate companies- wanted to better understand the needs of their buyers so as to incorporate those in their current housing societies.
The time frame provided to the GlocalEdge team for executing the project was short and strict deadlines were to be met if the research plan was to be executed successfully.
Solution
Designed and developed a comprehensive survey and collected information from 3C company's customers regarding their housing needs.
Analysed each set of data rigorously, to give exact meaning to the findings of the survey.
Benefits
Reduced cost of surveyor acquisition by 40%.
Implemented the findings from the research conducted by GlocalEdge in their Housing plans to meet the demands of their customers.
The Furniture Republic retail store’s marketing research campaign
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to get market feedback to help design their marketing collateral.
The company also wanted to gain insights on the customer perception about retail stores to decide the layout for their new store.
Solution
Designed and developed a primary market research campaign across the city.
Analysed the findings of the survey and examined the needs of The Furniture Republic's target audience.
Benefits
Reduced cost of surveyor acquisition by 40%.
Incorporated all the research findings while designing the layout and collateral for their new store, which is loved by their customers.
Analytical Marketing
Parallels research study on software product marketing
Customer Business Challenges
Parallels offers virtualization and automation solutions for desktops, servers, hosting, SaaS, etc. Parallels wanted to do research on the telecommunication companies to find their annual revenues.
As a second phase, they intended to do some research on the software platform usage of hosting companies.
Solution
Conducted a secondary research study on hosting companies to identify the type of hosting configuration and their virtualization offerings to its customers.
Researched worldwide telecommunication companies to find their annual revenue and offering.
Benefits
Gained useful insights for their product.
Reduced costs by 15%.
Microsoft interactive Excel based financial modelling tool development
Customer Business Challenges
Microsoft needed an Excel based financial modelling tool to determine the total cost of ownership (TCO) for Exchange standard, SharePoint Standard, Office Communication Standard, and Office Live Meeting standard.
The time frame provided to the GlocalEdge team for executing the project was short and strict deadlines were to be met if the research plan was to be executed successfully.
Solution
Analysed the complex licensing structure.
Developed a tool utilizing excel macros that would compare the hosted and non-hosted scenarios for any organization.
Benefits
Allowed the Microsoft sales team to show long-term benefits of implementing their applications.
Enhanced the productivity of the sales team after using this interactive tool.
Graphics And Creative
Microsoft Windows Localized Icons and Assets
Customer Business Challenges
The windows OEM team needed localization of their marketing assets just before the launch of Windows.
The time frame provided to the GlocalEdge team for executing the project was short and strict deadlines were to be met if the project was to be executed successfully.
Solution
Localized all their important assets and icons in 38 languages.
Produced print and web ready versions.
Benefits
Saved significant money for the OEM group.
Extended the reach of Microsoft's co-marketing assets to all 38 localized versions of Windows.
Microsoft BizTalk Case Study
Customer Business Challenges
Microsoft wanted to promote BizTalk Server to businesses across the world through its sales channel.
The challenge was to show the technical benefits of BizTalk Server application through customer case studies, which were in long textual format and not readily usable.
Solution
Analysed every case study for identification of the problem, solution, and benefits.
Summarized the case studies in a visually appealing graphical presentation with customer logos and images.
Benefits
Generated huge interest towards BizTalk among businesses through the graphical version.
Microsoft Dynamics Collateral
Customer Business Challenges
Microsoft, the largest software provider in the world wanted to create new branding and collaterals.
Solution
GlocalEdge created the new branding and collaterals. Our team created PowerPoint presentations and strategic graphics for customer facing material.
Benefits
The new collateral was adored by Microsoft's internal team and the customers.
Microsoft Heroes Handbook
Customer Business Challenges
Microsoft wanted to create a partner handbook for its campaign "Heroes happen {here}" to mark the launch of their three products: Microsoft Windows Server, Microsoft Visual Studio, and Microsoft SQL Server.
Solution
Developed four sections of this Playbook. The content was created and sections were designed in compliance with brand guidelines for this campaign.
Benefits
Received appreciation by the Microsoft partner network for The Heroes Handbook.
Microsoft Instrumentation Illustration Project
Customer Business Challenges
Microsoft wanted visual communications solution for an easy comprehension of its complex marketing workflows that were documented in a textual format.
Solution
Created illustrations for the campaign deployment process flow including their team workflows after understanding Microsoft's working scenarios.
Benefits
Simplified the project management activities as the communications structure became clear and concise.
Windows Live Essentials Demo Contest
Customer Business Challenges
Before the launch of Windows Live Essential, Microsoft wanted to promote the use of their applications internally through a demo contest.
Solution
Helped the Windows Live Essential team build contest posters along with an internal SharePoint site to promote the use of their set of applications.
Benefits
Generated hype around the contest among Microsoft's internal team from the poster.
Microsoft Services Collateral Templates
Customer Business Challenges
Microsoft wanted to update all of its collateral documents including PPTs & datasheets as per the new branding.
Solution
Helped Microsoft to create templates for both PPTs and datasheets and subsequently helped convert all of their existing collaterals into their new branding.
Benefits
Delivered high quality templates within a short duration of time and saved significant money for Microsoft.
Oracle Data Sheet Templates
Customer Business Challenges
Oracle wanted to develop word templates to manage its content.
Solution
Developed word templates that can be used by Oracle's learning services team to easily manage and distribute content.
Benefits
Enhanced the productivity of Oracle's learning team and saved time of their learning services team. They now take 30% less time to produce engaging content for their internal teams.
Ministry of Health & Family Welfare, Government of India, desired to publish an informative Ebook.
The content was huge and the ministry required the Ebook to be integrated with graphics, video & audio, and to be easily navigable.
Solution
Designed and developed a multi-platform Ebook and enabled the pages with Lazy Load functionality.
Embedded video & audio player in the Ebook and equipped the Ebook with many features such as photo gallery, zooming, auto slider and page indexing options.
Benefits
Delivered a fast loading Ebook within a very tight deadline, enabling easy viewing of large volume of information on all the desktops and mobile platforms.
Saved cost by delivering a full-featured Ebook enabled with photo viewing and fluent video & audio players with navigation control. Other features included: page flipping sound, zooming options, and the control to jump to any page anytime.
Ecommerce
In Living E-Commerce website redesign and development
Customer Business Challenges
In Living, a furniture retailer wanted to redesign an Ecommerce website to increase more online sales.
In Living wanted a website that was search engine friendly but attractive at the same time.
Solution
Designed and developed a Magento based Ecommerce Website with HDFC payment gateway integrated to it.
Implemented various techniques such as Search engine optimization, search engine marketing and social media marketing to increase visitors to In Living's website.
Benefits
Increased online sales by 30% in the very first month itself.
Expanded business opportunities by increasing the number of website visits by 300%.
Health and Wellness Client E-Commerce website development
Customer Business Challenges
One of our clients in the health and wellness industry was struggling with the problem of stagnant sales due to saturated domestic demand and wanted to leverage online channels to give a boost to its sales.
The client also wanted to improve its website's visibility and wanted to generate awareness about its products.
Solution
Designed and developed an OpenCart based Ecommerce website with HDFC payment gateway integrated to it.
Implemented various techniques such as Search engine optimization, search engine marketing and social media marketing to increase visitors to the client's website.
Benefits
Reduced cost of customer acquisition by 45%.
Generated 10% revenue from online sales.
Ipsos online campaign for survey panellist recruitment
Customer Business Challenges
Ipsos - one of the world's largest market research companies - wanted to recruit survey panellists.
Ipsos desired to expand beyond their traditional marketing reach.
Solution
Designed a search engine marketing campaign for all major search engines.
Created multiple ad groups with relevant keyword groups for Geo targeting.
Benefits
Reduced cost of panellist acquisition by 50%.
Acquired more than 1000 qualified panellists for collecting market research information.
Sharda's product promotion campaign for International marketing
Customer Business Challenges
Sharda India - a leading Rug manufacturer and exporter based in India - wanted to explore online channels to promote its products in international markets.
The Company required giving a boost to its international sales by leveraging online channels.
Solution
Conducted an exhaustive analysis on Sharda's target market.
Designed and managed search engine marketing campaigns. Due diligence was done to finalize the targeting of the campaigns, keeping in mind Sharda's target market's demographics and the geographical locations at which the target market resides.
Benefits
Increased their international sales by 10%.
Expanded business opportunities by recruiting international rug importers in 300 countries for partnerships and affiliations.
Sharda India Exhibition invitation e-invite
Customer Business Challenges
Sharda India - a leading Rug manufacturer in India - takes part in exhibitions organized across various parts of the world and desired an increase to their booth visitors.
Sharda wanted to send e-invites to their customers to visit their booths.
Solution
Designed creative E mailers for Sharda with tactical call to action phrases.
Enhanced the look and feel of the mailers to look aesthetically pleasing so as to entice the readers to visit Sharda's booth.
Benefits
Achieved a click through rate of over 30% for the electronic mailers.
Increased the booth visitors to 17% as compared to the previous year's exhibition.
The Furniture Republic SEM campaign for Lead Generation
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to target customers who were seeking designer furniture.
The Furniture Republic desired to generate leads from online channels.
Solution
Designed, managed, and optimized search engine marketing campaigns for The Furniture Republic on various search engines. Remarketing ads were used to target customers who left the website without making any purchases.
Boosted campaigns on Google and Bing with innovative ads, competitive bidding, and remarketing banner ads.
Benefits
Generated over 150 qualified leads in a month.
Doubled website Traffic within a month through search engine marketing campaigns.
The Furniture Republic SEM campaign for Lead Generation
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to target customers who were seeking designer furniture.
The Furniture Republic intended to engage its customers via social media channels and desired to promote its various offers online.
Solution
Managed the social media pages for The Furniture Republic on various websites including Facebook, Twitter, Linkedln, Pinterest, Tumblr, StumbleUpon, and Reddit.
Used an optimum mix of social media advertising and content management to engage The Furniture Republic's target audience, which were customers who were seeking designer furniture.
Benefits
Contributed to overall brand development and exponential increase in the follower base of The Furniture Republic on social media. Generated over 8000 organic likes on Facebook within a month of starting the campaign.
Generated over 100 qualified leads through social media advertisements and viral campaigns.
The Furniture Republic store product offers newsletter
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to target customers who were seeking designer furniture.
The company intended to communicate its various offers to its customers via email marketing.
Solution
Designed and developed creative electronic mailers.
The mailers were designed keeping in mind, the brand's special offers which were placed strategically within the areas which will generate the maximum attention.
Benefits
Generated 140 leads from the electronic direct mailers designed by GlocalEdge, which eventually resulted in walk-in traffic to their store.
Achieved click through rate of over 34% for the electronic mailers.
The Furniture Republic SEO keyword optimization
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. The company wanted to improve their website's speed.
The Furniture Republic desired to rank as the first result on Google for the keyword Furniture.
Solution
Focused on various on-page optimization factors such as Meta tags and the website architecture so as to make the website search engine friendly.
Coupled on -Page optimization techniques with aggressive link building and social media optimization.
Benefits
Improved website's search engine ranks for all the targeted keywords. The Furniture Republic's was ranked among the top results for the keywords "online furniture store", "furniture store delhi", "Buy furniture online".
Enhanced website performance resulting in reduction of bounce rate to 20%.
The Furniture Republic retail store’s marketing research campaign
Customer Business Challenges
The Furniture Republic - a prominent furniture retailer based in India - imports furniture from all around the world. It wanted to get market feedback to help design their marketing collateral.
The company also wanted to gain insights on the customer perception about retail stores to decide the layout for their new store.
Solution
Designed and developed a primary market research campaign across the city.
Analysed the findings of the survey and examined the needs of The Furniture Republic's target audience.
Benefits
Reduced cost of surveyor acquisition by 40%.
Incorporated all the research findings while designing the layout and collateral for their new store, which is loved by their customers.
IHDP Business Park PPC campaign for qualified lead generation
Customer Business Challenges
IHDP Business Park wanted to target corporate buying houses and international home furnishing buyers for site visits to the IHDP complex that would eventually benefit their occupants.
IHDP Business Park was challenged with need to generate online to reduce the cost of lead acquisition.
Solution
Planned and launched an online campaign as per IHDP's business requirements. A comprehensive research on their target audience was done to find the exact keywords that can bring maximum relevant traffic to their website.
Competitive bids were used so that relevant leads don't drift off to other sponsored results. Remarketing ads were used to target visitors who had viewed the IHDP website.
Benefits
Generated over 100 qualified leads which had a conversion rate of over 30%.
Increased website traffic by 5 times within 2 months of starting the campaign.
In Living Search Engine Marketing campaign to boost online sales
Customer Business Challenges
In Living, a furniture retailer wanted to improve their website traffic to expand their online audience.
To give a boost to its online sales, In Living required getting on the first page of Google search results for their relevant keywords quickly.
Solution
Suggested In Living to go for search engine marketing campaigns rather than search engine optimization (SEO) as SEO is a time consuming process and the competition was fierce for their target keywords.
Started Google AdWords and Bing AdSense campaigns for In Living using a highly keyword targeted approach. Due diligence was done on choosing the geographical location targeting. Remarketing ads were used to target customers who left the website without making any purchases.
Benefits
Reduced cost of customer acquisition by 54%.
Generated over 130 qualified leads were for In Living from search engine marketing campaigns. Within a few months, their website became a steady source of revenue from product sales.
In Living campaign for product advertising
Customer Business Challenges
In Living - a leading furniture retailer - required the assistance of an experienced partner who could help it reach out to its target customers via social media.
The company wanted to promote offers on its products online.
Solution
Managed the social media pages for In Living on various social media websites including Facebook, Twitter, Linkedln, Pinterest, Tumblr, StumbleUpon, and Reddit.
Initiated contests and promotions to generate euphoria for the brand. An optimum mix of social media advertising and content management on social media was used to engage In Living's target audience.
Benefits
Generated over 150 leads through social media advertisements.
Expanded social media reach by generating over 6000 likes on Facebook within a month of starting the social media campaign.
In Living website search engine ranking optimization
Customer Business Challenges
In Living, a leading furniture retailer- wanted to reach the first page Google and Bing search results for furniture related keywords.
The company wanted to rank as the first result for the keyword In Living furniture on all major search engines.
Solution
Discovered and resolved the architectural issues with In Living's website.
Coupled On-page and Off-Page optimization factors such as meta tag analysis and optimization and link building with social media optimization to improve the website's domain authority.
Benefits
Increased organic website traffic by 400% within two months.
Enhanced the website's search engine rank for furniture related keywords. The website ranks among the top result for keywords such as "online furniture", "furniture store delhi", "Solid wood furniture", "furniture stores pune", etc. on all major search engines.
In Living E-Commerce website redesign and development
Customer Business Challenges
In Living, a furniture retailer wanted to redesign an Ecommerce website to increase more online sales.
In Living wanted a website that was search engine friendly but attractive at the same time.
Solution
Designed and developed a Magento based Ecommerce Website with HDFC payment gateway integrated to it.
Implemented various techniques such as Search engine optimization, search engine marketing and social media marketing to increase visitors to In Living's website.
Benefits
Increased online sales by 30% in the very first month itself.
Expanded business opportunities by increasing the number of website visits by 300%.
Appliedi PPC campaign for conversion maximization
Customer Business Challenges
Appliedi - a cloud hosting provider - wanted to generate leads by leveraging online channels.
The company intended to maximize conversions from the pay per click campaigns.
Solution
Focused on a mix of optimum budget for increasing website traffic and lead generation.
Initiated search engine marketing campaigns using a highly keyword targeted approach on multiple search engines.
Benefits
Expanded business opportunities by generating almost 10 times more leads within a month.
Boosted website traffic by 5% within a week.
Oracle campaign for Java Programmer Certification
Customer Busines Challenges
Oracle wanted to promote its offerings on social media.
Oracle needed a partner who was experienced in creating collateral for social media and can come up with something innovative to promote its certifications.
Solution
Facilitated Oracle to develop several online advertisements that were used on their Facebook pages to promote their certifications.
Developed a short video to promote a limited time offer for their Java Programmer Certification. The video was circulated across social media channels such as YouTube, Facebook, etc.
Benefits
Enhanced campaign reach from the social media advertisements while video, helped Oracle reach out to its target audience.
Increased Oracle's social media following due to our campaign ads by 5%.
Oracle wanted to promote its certification courses through electronic mailers.
Oracle required the mailers to be sent to various parts of the world in different languages.
Solution
Developed template based electronic mailers that were both attention seeking and subtle at the same time.
Localized the mailers to 27 different languages and tested for localized linking.
Benefits
Enhanced Oracle's reach to candidates interested in its certification by 7%.
Ensured that the mailers reached the inbox of their global audience with zero errors by using efficient QA process.
Oracle Data Sheet Templates
Customer Busines Challenges
Oracle wanted to develop word templates to manage its content.
Solution
Developed word templates that can be used by Oracle's learning services team to easily manage and distribute content.
Benefits
Enhanced the productivity of Oracle's learning team and saved time of their learning services team. They now take 30% less time to produce engaging content for their internal teams.
Windows Azure Case Study Promotion
Customer Business Challenges
Microsoft wanted to launch the Windows Azure ,their cloud OS through digital and online channels.
Microsoft intended to promote the Azure case studies and desired that they should be among the top ten case studies viewed on their website.
Solution
Conducted a worldwide Digital marketing campaign promoting selected case studies through social media marketing and search engine marketing.
Promoted the case studies among technical audience through Facebook, Twitter, Blogs, Google, etc.
Benefits
Achieved top 4 rankings for 3 of 5 selected case studies in all time views on the official Microsoft case study page.
Increased awareness by getting the viewers to consume the case study content by the innovative campaigns and thereby organically reducing cost of customer acquisition by 15%.
DLF IPL Campaign for Silverlight
Customer Business Challenges
Microsoft wanted to promote the use of Silverlight 4 technology during its launch through the website of one of its partners.
Microsoft needed the services of a digital marketing agency, experienced in increasing the reach of campaigns across online channels.
Solution
Leveraged Microsoft's partner NetlinkBlue's services {who was the online partner of IPL (Indian Premier League)} and showed video highlights of all matches streamed digitally using Silverlight.
Promoted the IPL season 2 video highlights worldwide through the use of innovative digital marketing techniques on Google, Facebook, Twitter, etc.
Benefits
Generated significant hype around silverlight through the video highlights of IPL 2.
Expanded business opportunities for Microsoft as it was able to meet its objectives of promoting Silverlight technology through the video streaming offered by NetLinkBlue.
Windows Azure Case Study Promotion
Customer Business Challenges
Microsoft wanted to promote the launch of Windows Azure, their cloud OS through digital and online channels.
Microsoft desired to promote the Azure case studies and wanted them to be among the most viewed case studies on their website.
Solution
Conducted a worldwide Digital marketing campaign promoting selected case studies through social media marketing and search engine marketing.
Optimized the case study content for better search engine results by including relevant keywords. The case studies were also promoted among technical audience through Facebook, Twitter, Blogs, Google, etc.
Benefits
Achieved top 4 rankings for 3 of 5 selected case studies in all time views on the official Microsoft case study page.
Increased awareness by getting the viewers to consume the case study content by the innovative campaigns and thereby organically reducing cost of customer acquisition by 15%.
Developer Platform Evangelist Newsletter
Customer Business Challenges
Microsoft wanted to send newsletters to its internal team to track the launch results for Silverlight 4 and Windows Azure technologies.
Solution
Designed, developed, and managed monthly newsletters which could be sent to the Microsoft internal team.
Benefits
Enabled Microsoft's internal team to track the launch campaign results for Silverlight 4 and Windows Azure technologies.
Microsoft interactive Excel based financial modelling tool development
Customer Business Challenges
The windows OEM team needed localization of their marketing assets just before the launch of Windows.
The time frame provided to the GlocalEdge team for executing the project was short and strict deadlines were to be met if the project was to be executed successfully.
Solution
Analysed the complex licensing structure.
Developed a tool utilizing excel macros that would compare the hosted and non-hosted scenarios for any organization.
Benefits
Allowed the Microsoft sales team to show long-term benefits of implementing their applications.
Enhanced the productivity of the sales team after using this interactive tool.
Microsoft Windows Localized Icons and Assets
Customer Business Challenges
The windows OEM team needed localization of their marketing assets just before the launch of Windows.
The time frame provided to the GlocalEdge team for executing the project was short and strict deadlines were to be met if the project was to be executed successfully.
Solution
Localized all their important assets and icons in 38 languages.
Produced print and web ready versions.
Benefits
Saved significant money for the OEM group.
Extended the reach of Microsoft's co-marketing assets to all 38 localized versions of Windows.
Microsoft BizTalk Case Study
Customer Business Challenges
Microsoft wanted to promote BizTalk Server to businesses across the world through its sales channel.
The challenge was to show the technical benefits of BizTalk Server application through customer case studies, which were in long textual format and not readily usable.
Solution
Analysed every case study for identification of the problem, solution, and benefits.
Summarized the case studies in a visually appealing graphical presentation with customer logos and images.
Benefits
Generated huge interest towards BizTalk among businesses through the graphical version.
Microsoft Dynamics Collateral
Customer Business Challenges
Microsoft, the largest software provider in the world wanted to create new branding and collaterals.
Solution
GlocalEdge created the new branding and collaterals. Our team created PowerPoint presentations and strategic graphics for customer facing material.
Benefits
The new collateral was adored by Microsoft's internal team and the customers.
Microsoft Heroes Handbook
Customer Business Challenges
Microsoft wanted to create a partner handbook for its campaign "Heroes happen {here}" to mark the launch of their three products: Microsoft Windows Server, Microsoft Visual Studio, and Microsoft SQL Server.
Solution
Developed four sections of this Playbook. The content was created and sections were designed in compliance with brand guidelines for this campaign.
Benefits
Received appreciation by the Microsoft partner network for The Heroes Handbook.
Microsoft Instrumentation Illustration Project
Customer Business Challenges
Microsoft wanted visual communications solution for an easy comprehension of its complex marketing workflows that were documented in a textual format.
Solution
Created illustrations for the campaign deployment process flow including their team workflows after understanding Microsoft's working scenarios.
Benefits
Simplified the project management activities as the communications structure became clear and concise.
Windows Live Essentials Demo Contest
Customer Business Challenges
Before the launch of Windows Live Essential, Microsoft wanted to promote the use of their applications internally through a demo contest.
Solution
Helped the Windows Live Essential team build contest posters along with an internal SharePoint site to promote the use of their set of applications.
Benefits
Generated hype around the contest among Microsoft's internal team from the poster.
Microsoft Services Collateral Templates
Customer Business Challenges
Microsoft wanted to update all of its collateral documents including PPTs & datasheets as per the new 2011 branding.
Solution
Helped Microsoft to create templates for both PPTs and datasheets and subsequently helped convert all of their existing collaterals into their new branding.
Benefits
Delivered high quality templates within a short duration of time and saved significant money for Microsoft.
It’s a perfect day campaign for 360 degree social media monitoring
Customer Business Challenges
It's a perfect day - an online store for apparels - wanted to engage its target audience on social media with an objective to improve online sales.
The company was challenged with the need of manually logging to different social media accounts and keeping track of what their customers were saying about the brand.
Solution
Suggested the use of our flagship software myRosys, which is a social media management and monitoring tool.
Enabled it's a perfect day to post and schedule their posts across multiple social media networks including Facebook, Twitter, and Linkedln by giving access to myRosys. The amplification feature allowed them to increase the reach of their social media campaigns.
Benefits
Increased It's a perfect day's social media followers by 10 times within a month.
Tracked It's a perfect day's brand mentions on social media by using myRosys's monitoring features, thereby enabling them to understand customers changing tastes and preferences.
Chicago Booth's financial program advertising
Customer Business Challenges
The University of Chicago Booth School of Business wanted to design and develop electronic mailers to advertise about their financial program.
The University planned to target the financial directors and C-level executives based in United Kingdom for this program.
Solution
Designed highly targeted mailers for Chicago Booth after understanding the requirements and the target audience.
Developed the mailers in an engaging format with tactical call to action phrases and headlines.
Benefits
Enhanced Chicago Booth's reach to the financial directors and C-level executives with the click through rate of the electronic mailers being over 35%.
Generated significant buzz for their financial program among the corporates in UK. The registration for the programs exceeded the previous year's registrations by 40% .
The 3C company customer survey analysis
Customer Business Challenges
The 3C company, one of India's largest real estate companies- wanted to better understand the needs of their buyers so as to incorporate those in their current housing societies.
The time frame provided to the GlocalEdge team for executing the project was short and strict deadlines were to be met if the research plan was to be executed successfully.
Solution
Designed and developed a comprehensive survey and collected information from 3C company's customers regarding their housing needs.
Analysed each set of data rigorously, to give exact meaning to the findings of the survey.
Benefits
Reduced cost of surveyor acquisition by 40%.
Implemented the findings from the research conducted by GlocalEdge in their Housing plans to meet the demands of their customers.
Parallels research study on software product marketing
Customer Business Challenges
Parallels offers virtualization and automation solutions for desktops, servers, hosting, SaaS, etc. Parallels wanted to do research on the telecommunication companies to find their annual revenues.
As a second phase, they intended to do some research on the software platform usage of hosting companies.
Solution
Conducted a secondary research study on hosting companies to identify the type of hosting configuration and their virtualization offerings to its customers.
Researched worldwide telecommunication companies to find their annual revenue and offering.
Benefits
Gained useful insights for their product.
Reduced costs by 15%.
Yale - search engine marketing campaign for revenue generation
Customer Business Challenges
Yale, a subsidiary of Assa Abloy - World's biggest lock manufacturer, wanted to increase traffic to its India website.
Yale intended to generate leads from online channels.
Solution
Designed search campaigns on Google and used creative remarketing ads to target customers who left the website without making any purchases.
Created over ten ad groups so as to improve the ad relevance and quality score. This enhanced the click through rates and significantly impacted the conversion rates.
Benefits
Generated over 150 qualified leads in a month.
Tripled website Traffic within a month through search engine marketing and search engine optimization.
Yale - Facebook contest apps for online branding
Customer Business Challenges
Yale, a subsidiary of Assa Abloy - World's biggest lock manufacturer, wanted to give a boost to its online presence and interact with its customers in a better manner.
Yale was looking forward to generate huge interest among its fans on social media.
Solution
Designed and developed engaging Facebook apps to launch Giveaways and Sweepstakes contests.
Designed engaging Facebook and Linkedln advertisements for lead generation and increasing maximum online impressions, keeping in mind Yale's target audience.
Benefits
Increased over 20,000 likes within the first three months.
Generated over 50 qualified leads from Facebook and Linkedln advertisements.
Yale website optimization for improvement in SERP
Customer Business Challenges
Yale, a subsidiary of Assa Abloy - World's biggest lock manufacturer, wanted to increase traffic to its India website.
Yale intended to rank on the first page of Google search results for its target keywords.
Solution
Implemented various on-page and off-page optimization techniques to optimize Yale's website for the desired keywords.
Integrated aggressive link building with Meta tags optimization and improved the website's architecture to make it more search engine friendly.
Benefits
Improved ranks for all the top targeted keywords. Yale's website ranks among the top five Google search results for all the keywords related to locks, safes, digital locks, and digital safes related keywords.
Enhanced overall website's performance and made it more search engine friendly resulting in an increase to the organic website visits by 200%.
UnifySquare website SERP rank optimization
Customer Business Challenges
UnifySquare, a leading provider of enterprise class management and analytic solutions for Microsoft Lync - desired to be ranked on the first page of Google search results for the keywords Lync reporting, Lync analytics, and Lync monitoring.
UnifySquare wanted their website to be search engine friendly and so that it can generate more visits from organic searches.
Solution
Implemented various on-page and off-page optimization techniques to optimize UnifySquare's website for the desired keywords.
Integrated aggressive link building with Meta tags optimization and improved the website's architecture to make it more search engine friendly.
Benefits
Improved ranks for all the 3 targeted keywords. UnifySquare website ranks among the top five US Google search results for these three keywords.
Enhanced overall website's performance and made it more search engine friendly resulting in the organic website visits reaching beyond 4000.
Media Expo exhibition event promotion in South Asia region
Customer Business Challenges
Media Expo, a leading international exhibition organizing company - wanted local Search engine listings to display its local exhibitions across various parts of South Asia.
Media Expo also wanted to rank higher for keywords similar to exhibitions.
Solution
Listed Media expo's exhibitions on Google places and optimized the pages containing the details of those exhibitions.
Integrated aggressive link building with other off-page and on-page optimization techniques to help Media expo meet its objectives of reaching the first page of Google search results.
Benefits
Reached the top 10 results when a search for an exhibition was made referring to a particular place.
Increased Traffic on their website from South Asian countries by 200%.
GlocalEdge focuses on business results
Portfolio
Testimonials
"GlocalEdge has saved significant money for the OEM group and they have helped us extend the reach of our co-marketing assets to all 38 localized versions of Windows."
Senior Director, OEM Group,
"We work with Glocaledge to produce our eCampaigns, collateral, and sales tools. They are extremely responsive and have helped us reduce our marketing costs by more than 50%."
Senior Marketing Manager,
"We engaged with GlocalEdge to completely revamp our website and bring to it the feel of a modern, niche telecom consultancy. We were pleased with the well-thought out design that conveyed the right message!"
Principal Technologist,
"GlocalEdge's great understanding of our business and attention to details has increased our quality leads by more than 200% in just 3 months time."
Vice President,
"Being a government funded project, we needed a partner that can handle our marketing needs at a low cost. It is unthinkable what GlocalEdge has achieved with our marketing budget."
Chief of Party,
"GlocalEdge has been our marketing partner for over 2 years now. They have handled everything from website development to technical datasheet design and production. It is like having our own reliable marketing team within the company."
Director,
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