RSS Feed for Social Media Marketing
Facebook 'Timeline' Tells the Story of Your Online Life, Lets Apps Mine Historical Data - Facebook has been all about socializing and sharing content. However, this interaction has a time-bound aspect to it. Your set of friends and colleagues today might be different from a few years ago. Your activities, likes, preferences and social status will definitely change through time........
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New social media guidelines for liquor ads - An alcohol industry trade group on Tuesday rolled out new guidelines for marketing via social media sites and other digital platforms. The Distilled Spirits Council of the United States is asking its member companies to ensure that brand communications have....................
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Marketers must pay regard to social media campaign criteria - Facebook, Twitter, LinkedIn and YouTube all have different requirements regarding the hosting of marketing promotions, games and apps and the platforms have the right to exclude campaigns for not meeting their criteria. The DMA is launching a new free service for its members.
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Social Media Is a Venue, Not a Strategy -Marketers eager to join the social-media surge have been challenging their agencies to rethink how they communicate their brands in this more participative and transparent landscape. A lot of clients often ask, "What should my social-media strategy be?"
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