E-mail Branding: A Brand New View - When we talk about branding in a traditional context, the subject involves our unique identity and how it affects recognition, confidence and loyalty in our market. How familiar are people in our market with our name and products and services; or more importan
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	Email Creative: Standing Out From the Crowd - "With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle.The majority of email users view the only a snapshot of each message is visible Checking email on mobile device can be even more limiting.So it's.........."
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	Royal Mail defends value of door drops - Consumers are most receptive to unaddressed door drops from the retail sector than any other business, according to a Royal Mail study. The study into attitudes to door drops, by Freshminds Research, found 90% of the poll are happy to receive unaddressed mail from retailers.
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	Nuisance email marketers face £500,000 fine -In addition to tighter controls over email and telemarketing, companies will also be required to give consumers the chance to insist that companies do not take data from their computers for use in behavioural targeting. Companies that do not provide an "opt-out" option
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