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| Email Marketing Management |
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Escalating agency costs and time taken to develop and localize EMail Campaigns urged Sun Microsystems to partner with GlocalEdge. This end-to-end campaign process was streamlined through understanding of complex-HTML codes and quality assurance process. GlocalEdge enabled Sun to reduce the e-Campaign turnaround time by almost one third. Their marketing costs have been reduced by more than 50% by utilizing offshore delivery model and delivering high quality campaigns catering to more than 50 countries. |
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| Email Delivery Reporting |
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| The email marketing campaign’s performance urged Sun Microsystems to know their customers better. GlocalEdge created a common document stating email delivery statistics for Sun to help them estimate the performance of their campaign, running across the world. This compiled report was delivered in a visually appealing graphical format for an easy comprehension. |
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| Marketing Collaterals |
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| GlocalEdge designed marketing collaterals for Sun Microsystems to target their existing and potential customers. These marketing collaterals, which include Datasheets, Brochures, Posters, Flyers, and Corporate Presentations, were created keeping in mind the Sun Brand Guidelines to maintain its corporate identity. |
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